Social Media Specialist - Medan
Medan,
SU,
Indonesia
Medan,
SU,
Indonesia
As a Social Media Specialist at Coffest, you’ll be the voice, the face, and the storyteller of our brand. You’ll breathe life into our digital presence, turning followers into fans and coffee lovers into a loyal community. You’ll work at the intersection of creativity and data—experimenting with viral hooks, crafting aesthetic feeds, and driving real engagement. This role is ideal for a trend-setter who lives on TikTok/Instagram, has a sharp eye for visuals, and knows how to stop the scroll.
This position is both creative and strategic by nature. We don’t just post for the sake of posting; we post to make an impact. We expect a candidate who is proactive, obsessed with trends, and has a "get it done" spirit.
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Responsibilities
- Develop and execute creative social media strategies across Instagram, TikTok, and other platforms
- Write catchy, on-brand captions that spark conversations and drive action
- Manage the daily posting schedule and maintain a cohesive visual aesthetic
- Actively engage with our community—responding to comments, DMs, and mentions with style
- Stay ahead of the curve by identifying viral trends and adapting them to our brand
- Analyze performance metrics to understand what works and how to grow faster
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Requirement
- Strong sense of visual storytelling, pacing, and "internet culture"
- Excellent copywriting skills in both Indonesian and English (slang-savvy is a plus!)
- Comfortable being in front of the camera or directing others for content
- Data-driven mindset—you know how to read insights and pivot accordingly
- Proactive, creative, and has a "get it done" spirit
- College students / fresh graduates who are social media natives are welcome
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Perks
- Competitive salary package
- Hands-on experience in a real growing coffee business
- Mentorship and practical learning beyond textbooks
- 12 days / year training, any of your choice as long as related to your position. Budget increasing the longer you grow with us
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of digital marketing and brand building
- Create content that will be seen and loved by thousands every day
- Real responsibilities and challenges in a fast evolving company
