Our Founders
Meet David
Chief Product Officer
David founded Coffest in 2023 from a deeply personal place. Living with severe acid reflux and GERD meant coffee was something he couldn’t enjoy, despite having a strong sensitivity to flavor. Before coffee, David was passionate about tea, drawn to how each origin expressed distinct characteristics. That experience sharpened his palate and curiosity, eventually leading him to question coffee itself. Through years of exploration, tasting, and learning, he discovered that coffee is not inherently harsh—its impact depends on origin, processing, and roasting. What began as an effort to create coffee safe for his own consumption slowly evolved into something bigger.
Today, David serves as Coffest’s Chief Product Officer, personally shaping every coffee profile with intention and restraint. His philosophy is simple and personal:
"If something tastes good, it should also feel right."
Alongside his role in product development, David also acts as CTO, bringing over 15 years of experience in IT Network & Security within the banking industry to build systems that are structured, scalable, and disciplined. For him, Coffest is not just a brand—it’s a reflection of how thoughtful processes, whether in coffee or technology, can create better outcomes for people.
Meet Juliana
Chief Executive Officer
Juliana brings over a decade of experience across FMCG, retail expansion, and business consulting. In her first two years in FMCG, she successfully built and scaled three retail branches, each reaching a monthly turnover of IDR 1 billion. She later spent two years as a business consultant working with corporate clients, sharpening her ability to identify growth levers, optimize operations, and move businesses forward with speed and clarity. This combination of hands-on execution and strategic consulting became a key driver behind Coffest’s rapid growth in its first two years.
At her core, Juliana is a business builder. Her personal motto reflects how she operates:
“What others don’t do, I’ll do. What others do, I’ll do it better.”
She believes that strong businesses are not built from scratch, but from accumulated experience—across industries, products, and challenges. Her passion lies not in a specific product, but in unlocking the full potential of any business she touches. This mindset, paired with her execution-first leadership style, makes her the right person to lead Coffest as CEO—turning vision into momentum, and momentum into scale.
